For ecommerce founders with limited cash and time.

Before you spend
on stock or ads,
know what to test next.

Compare the tests you can afford. Keep the evidence behind your next decision.

Review a proposed stock order or advertising test, including cash due later and contribution after stated refunds. Compare smaller experiments, record what happens and review the next commitment.

Start with a guided brief. In Now, choose Compare feasible tests to review stock or advertising spend. Native planning works without an AI key.

Cash and time trade-offsExplicit unknownsPreserved decision history
Decision Contract · Example 001Fictional example

Proposal · review first

Test paid demand before a stock order.

Prediction: three customers will pay within 14 days. An interview or a simulated buyer response will not count as a payment.

Original criterion3 paying customersWithin 14 days
Spending ceiling₹2,000Founder approval required

Spend no more than ₹2,000. Stop at the limit or after 14 days.

Council objection: interest may not become willingness to pay.

Launch cash: ₹7,000 · original quote

₹50,000 capital − ₹28,000 reserve − setup. Local calculation; your company records stay unchanged.
From intuition to an observation.

Know what you expected.
Keep what actually happened.

A Decision Contract links the choice, the evidence and the budget to one affordable experiment.

01

Register the prediction.

Choose a measurable criterion, an owner, a date and a spending ceiling. Review the exact context before accepting.

“Three paying customers within 14 days.”
02

Run the useful test.

Use real customer observations. Record incomplete windows and contrary evidence alongside promising results.

“One paid customer; refunds excluded.”
03

Revise with the facts.

Compare the result with the original rule. Update the next decision, while retaining the first prediction and its outcome.

“Review the offer before spending more.”
Three segments. One company context.

Build. Equip. Operate.

The next action comes first. The full toolset is there when you need it.

01

Startup Studio

Free core

Shape the idea, review evidence, calculate the budget and create a plan, pitch, market brief and brand kit.

  • Adaptive founder brief
  • Deterministic cash and capacity scenarios
  • Reviewed documents and customer tests
Build my business →
02

Business Tools

Work inside WONTED: competitor maps, market sizing, strategy frameworks, pricing, funding preparations, hiring and launch planning.

  • Native tools with saved revisions
  • Shared evidence and financial context
  • Searchable tools and calculations
Find my next tool →
03

Business Automation

Prepare a scoped workflow, review its exact action and keep the result. Connection availability and execution status remain visible.

  • Workflow preparation and review
  • Read-only revenue snapshots
  • Approved actions with outcome records
Plan a workflow →
The decision stays connected.

Make the plan useful
when reality changes.

A higher quote can change what you can afford. WONTED compares it with the reviewed version and identifies known financial and document dependencies.

Try the quote-change example ↑
From a generated artifact to a continuing workflow
A one-time artifactYour WONTED workflow
Advice in a documentA registered decision and observation rule
A financial projectionA reviewed, versioned budget with deterministic calculations
A recommendation to testA linked experiment and recorded result
A new report when inputs changeA comparison, affected materials and a reviewable revision
Your first session

Start with what
you already know.

Describe the idea, buyer, offer, location, category and available capital. Review the brief, then use the budget and template kit while you gather evidence.

Start with your idea →
  1. 01 · Your idea and constraintsOne question at a time. Edit any answer.
  2. 02 · A budget and a coherent kitPlan, pitch and brand share the same reviewed figures.
  3. 03 · A decision you can testRegister a criterion and spending limit. Record the real outcome.
Council

Inspect the perspectives.

Review specialist contributions, evidence and dissent. Model analysis needs an operator-hosted private engine; native services run without it. The sample above makes no AI calls.

Learning

See the limits of the record.

Forecast grades use complete company-reported observations. Counts, corrections and uncertainty stay visible. A simulation is not customer demand.

Portability

Keep your decisions.

Export the original snapshot or use the open Decision Contract exchange format. Imported decisions require review against your current budget.

Explore the exchange format →
A clearer next move.

Build with a memory
of what happened.

Try the first brief. Create a private account when you are ready to keep the company and return.

Start with my idea →